So you started a business in India and now you want to grow your business online in India. Cool, But everyone wants the same thing. Every tea seller see dreams of having a website and customer will order tea on his website and his team will deliver. After some time he will have a franchise model and now he will be the dream founder.
Hmm… you are confused. My question is simple.
What is the difference in you and in these people? All want to have a website, all can hire a digital marketing agency and grow their sales. All can tell their agency lets tie up you grow with us. Take 10% on conversion.
Problem is not in growing business online. Problem is to grow online with a vision to balance Agency Cost, Flow of Leads, Follow up of Lead, Satisfaction of customer, the appointment of the team members who can seriously make sure things go in the right direction. Cause you cannot manage everything sometimes. So the question is
Do you have someone who can seriously make sure things are going in the right direction?
Hmm… This is tricky. You came here to find out How to grow business online in India. Now you are reading do you have a team member who can either manage a digital marketing agency or someone who can hire and manage an in-house team of digital marketing domain. Anyway, let me first help you with your question.
How to grow business online in India – Checklist
I will write a different blog post for every title. Remember money can buy anything, but you need not buy everything, you are a seller, don’t become just a buyer while planning to become a good seller. So here is the checklist
- Recognition of Business Model – B2B, B2C, Manufacturer, Franchise
- Recognition of your the big Competitor – Olx, Uber, Amazon
- Logo, Brand Name Revamp Requirements
- Decent / Engaging Website / E-Commerce Website,
- Investment for Web hosting, CRM, SSL, Gsuite
- Lead Funnel Analysis
- Website Traffic Analysis
- Making Digital Brand Strategy
- Target Audience Planning & Prospect Search
- Digital Activities Follow up Calendar Creation
- Digital Expenditure aka budget & Responsibility Finalization
- Search Ads – Pay Per Click & Impression Optimization – PPC
- Search Engine Optimization – SEO – On-page & Off-page
- Social Media Optimization – SMO
- Social Media Marketing – SMM
- Search Engine Marketing – SEM
- Social Media Alignment
- Onsite & Offsite Promotion
- Cross-Platform Re-targeting
- Listing with Local Aggregator in India
- Promotion within the Local Aggregator in India
- Google Map Marketing
- Video Production & Promotion, YouTube Video, Explainer Video, Promotion Video, Company Profile Video Creation
- Image Planning on Google Search
- Web hosting Follow up
- Mobile Marketing
- App Marketing
- Case Study, Jingle Marketing, Character Marketing
- Content Marketing
- Testing Infographic, PowerPoint, Podcast, Microsites
- Influencer Marketing
- Domain Authority & Keyword Authority Analysis
- Keyword finalization & Keyword Addition
- Email List Building
- Portfolio Sharing
- Lead Magnate Activated
- The flow of Lead Generation
- CRM for Leads Allotment
- Local Listing Optimized
- Online Reputation Management
- Link Building or Back Links
- Portfolio Development
- Website Enhancement Analysis
- Content Creation Calendar Analysis
- Price Standardization
- Price Experiments
- Discount Planning
- Ad Implementation and revamp planning
- Conversion Tracking, CPC, CPA, ROI Optimization
- Follow up with Design & Content Team
- Different Kind of Touch in Creatives like Emotional, Interest, Informative
- Alignment of Future Goals with Short term achievements
- Conversion based Marketing & Ties up with Agencies
- Hashtag Push & Experiment on YouTube, Instagram and other Social Media handles
- Messaging Prospect One to One Ping via Digital Medium Like LinkedIn
- Competitor Research Analysis
- Reviews Marketing
- Affiliate Marketing
- Wifi Marketing Possibilities
- Digital Holdings & Area Testing with Online Marketing
- Social Activities & Reputation
- Public Relation, Vlogs
- Balance Customer feedback – Delivery, Time, Quantity & Quality
- Cost-Effective Digital Banner Investment in Blogs & Website
- Web Design, App Development
- Augmented Reality Marketing
- High buzz around your brand
- Seeding Trial Marketing
- Give Away – Sample Distribution & Alignment with Organic Sharing
- Scatter Content Across the Internet
- Testing Viral Marketing side by side of Long term planning
- Testing with bulk SMS
- Digital Webinar, Events, Contest, Q & A Session
- Video Collaboration
- Analyzing & Reporting
- Engagement Planning of Few Post
- Positioning & Digital Visibility
- Balance Digital Platform & Placement of Ads & their Result
- Re-targeting & Re-marketing
- Balance Branding & Lead Generation
- Balance Right Digital Marketing Mix as per your budget
- Testing Referrals, Live streaming, MLM Model Testing
- Double Domain Strategy
- Connect with Expert, Journalist, Blogger, Speaker, Writer, Vlogger, Activist in Your Industry,
- Test Story Telling, 3D Animated Videos, Buyer’s Journey
- Build Community, Support Customer in Achieving their end goal
- Idea Sharing & Feedback Entry Mechanism for Inside Team, Visitors & Customer
- Word of Mouth Strategic Implementation – Achieved through Value in Services & Products, Relationship your employee aka your brand makes with them
- Use of Digital Tools – Google Trends., Google Keyword Planner, Ahrefs. SimilarWeb, Buzzsumo. FB Audience Insights for marketing & Canva, Illustrator for creating cost effective post & infographic.
- Use of Digital License – Adobe Creative, Envato Elements, Freepik, Pixabay
Stay connected, I will be adding more. And i will be writing in detail for every point. And Checklist is not enough you need to implement as well.
